Generative Engine Optimization
Each AI engine cites differently. Optimize per-platform, not one-size-fits-all.
Your share of AI answers across all engines in your topic space.
ChatGPT
31%
Perplexity
27%
Gemini
22%
Claude
18%
Per-engine playbook
31%
Share of voice
1.8K
citations
2.3
Avg. position
Citation style
Synthesizes 3-5 sources into prose, rarely links inline
Best-performing format
Step-by-step how-to guides with clear headings
Optimization strategy
Lead with a 40-60 word definitional answer, then expand. ChatGPT favors authoritative, well-structured long-form.
27%
Share of voice
1.5K
citations
1.8
Avg. position
Citation style
Numbered inline citations, links every claim to a source
Best-performing format
Fresh, data-dense pages with stats and dates
Optimization strategy
Publish frequently and timestamp content. Perplexity heavily weights recency and explicit numeric facts.
22%
Share of voice
1.2K
citations
3.1
Avg. position
Citation style
Pulls from Google index + grounding, prefers entities
Best-performing format
Entity-rich pages with strong structured data
Optimization strategy
Maximize schema coverage and entity associations. Gemini reuses Google’s knowledge graph, so entity clarity wins.
18%
Share of voice
964
citations
2.7
Avg. position
Citation style
Conservative; cites only high-trust, comprehensive sources
Best-performing format
Nuanced, balanced explainers covering trade-offs
Optimization strategy
Cover counterarguments and edge cases. Claude rewards depth, accuracy, and even-handed framing.